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Tag Archive: business of design

February 11, 2011

Plain writing can save lives

plain language FDA label

FDA label in plain language

Have you noticed your over-the-counter drug labels are easier to read? Here’s a “before and after” of a Food and Drug Administration over-the-counter standard drug label http://www.plainlanguage.gov/examples/before_after/overctrdrug.pdf. Adding a doses table, a larger font, a clearer layout, and using bullets instead of wordy sentences, make a huge difference in understanding. And, in this example, could save lives. More examples are on the site, and dates for upcoming meeting/seminars to learn more.
February 2, 2011

Be Google-like: use fun & games to prompt creative genius

This fun video shows techniques described in the book Gamestorming from the founder of XPlane. Looks like a fun way to spark creativity and innovation in the workplace.

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